Effective marketing is crucial to building your brand. SUPERVALU creates compelling, holistic, traffic-driving media campaigns and in-store messaging and programs that bring them to life for your customers.
Making an Impact
SUPERVALU supports grocery retailers with a comprehensive set of creative, advertising and promotional services that help build customer awareness, traffic, loyalty and store sales. Our goal is to be the most effective marketing communications resource - and the most cost efficient - for our retailers, regardless of store size or format. We use clearly-defined goals to develop sound marketing plans that achieve measurable results.
SUPERVALU offers a broad range of capabilities including consumer marketing, advertising plan development, grand opening and event marketing solutions, and web site development. Services include:
- Brand strategy
- Circulars and coupons
- Direct mail
- In-store signage and audio programs
- Loyalty and rewards programs
- Digital marketing
- Mobile marketing
- Social media strategy
- Media placement
- Annual planning with event and cause marketing
- Consumer research and real-time customer surveys