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Wholesale

For nearly 150 years, SUPERVALU has helped new and existing owners successfully open, manage and grow their grocery business. We pride ourselves on the ability to leverage our size and scale to deliver national programs benefitting our entire network of retailers, while recognizing the importance of being locally relevant. By joining SUPERVALU, you immediately become part of one of the United States’ largest networks of grocery retailers and one of the most successful wholesalers nationally.

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Retail Support

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SUPERVALU Unveils Region's Largest Natural Gas Powered Truck Fleet and New Fill Station

Vendor Support

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Fresh Difference
SUPERVALU provides your customers with an amazing fresh experience and a primary source solution for your stores.  Strong offerings, quality products and the ease of working with a single provider are just a few reasons we believe our fresh approach in produce/floral, meat/seafood and bakery/deli is the smart choice for retailers everywhere.

Account Management
SUPERVALU supports each of our customers with a dedicated sales and operations staff. They provide expert knowledge, strategic planning and experience to ensure we meet your specific store needs. 

  • Account Managers – Focused on maximizing sales and profitability, our account managers provide marketing expertise, including advertising, in-store promotions, community events and seasonal transitions.  They also counsel retailers on inventory, shrink and labor management.
  • Consultants – From category mix guidance to new product release planning and implementation, our consultants (center store, fresh and GM/HBC) work to ensure your store assortment is relevant and visually compelling. Their knowledge of trends and commodities along with attention to merchandising detail and promotion showcases your entire store as top of class in your marketplace.

Logistics Leader
SUPERVALU ships over 600 million cases of product annually. Through our 18 distribution centers and specialty warehouses, we serve over 2,000 retailers in 39 states.  We offer state-of-the-art retailer and vendor technology, and pride ourselves on our high service levels, accuracy, and on-time delivery.

Professional Services
Proven technologies, personalized for you.  SUPERVALU Professional Services offers a complete suite of tools and capabilities to run your retail operation so you can focus on your customers: market analysis, eCommerce, cyber security, marketing, training, HR, finance, store design, technology services and more.   We help retailers be more strategic in every aspect of their growing business. Click here to see our Professional Services portfolio.

Network on a National Scale
Each summer, SUPERVALU brings its wholesale customers, vendors and employees together for our National Sales Expo: 160,000 square feet of show floor, bringing retailers direct access to new items and seasonal merchandising solutions, as well as products and promotions not available anywhere else.  Through demos, workshops, seminars and keynote addresses we arm you with knowledge vital to managing your store and provide you the opportunity to network with nearly 4,000 attendees in an innovative and exciting environment. The 2017 National Expo will be held in July in St. Paul, Minnesota.  Visit the National Expo Website